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Buffer zone: Why we’re obsessed with all things cosy, comfy, soft and safe


Feb 21, 2025 08:36 PM IST

The world, it seems, is in need of a permanent hug. We’ve sunk into ramen bowls, plushies, crochet and lo-fi music. Time to soft launch your inner grandparent

Have you noticed it too? All around us, the world’s getting subtly softer at the edges. Harsh shop lights are now a milky off-white. Bouncy Korean buns, four-cheese pasta, ramen bowls and pies are having a moment. Everyone’s moved from their pandemic jammies – to equally chill flannel co-ords, fleece hoodies, sneakers and stretchy trousers. Bookstores globally are bouncing back.

Life is hard and we’re in our comfort era. Here’s how to craft a life that’s soft at the edges. (DESIGN BY RAHUL KRISHNAN)
Life is hard and we’re in our comfort era. Here’s how to craft a life that’s soft at the edges. (DESIGN BY RAHUL KRISHNAN)

Colour drenching, using the same shade for walls and décor, makes a nook seem more spacious. (ADOBE STOCK)
Colour drenching, using the same shade for walls and décor, makes a nook seem more spacious. (ADOBE STOCK)
Young people are listening to familiar tunes at a reduced playback speed. (ADOBE STOCK)
Young people are listening to familiar tunes at a reduced playback speed. (ADOBE STOCK)
Pasta and ramen are the comfort foods everyone’s bingeing on. (ADOBE STOCK)
Pasta and ramen are the comfort foods everyone’s bingeing on. (ADOBE STOCK)
Becky Chambers’s solarpunk novella, A Psalm for the Wild-Built, is a cosy comfort read.
Becky Chambers’s solarpunk novella, A Psalm for the Wild-Built, is a cosy comfort read.
Young people are turning to prompt-based journalling to let off steam. (ADOBE STOCK)
Young people are turning to prompt-based journalling to let off steam. (ADOBE STOCK)
Balmy textures are ruling the beauty shelves. (ADOBE STOCK)
Balmy textures are ruling the beauty shelves. (ADOBE STOCK)
In fashion, the bags are puffy, the sweaters are oversized and soft. (ADOBE STOCK)
In fashion, the bags are puffy, the sweaters are oversized and soft. (ADOBE STOCK)

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